Privacy policy

Last updated: September 30, 2026

HerbalShopLife operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). HerbalShopLife is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully to understand how we collect, use and disclose your information.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including payment card details, transaction details, payment method and payment confirmation.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when contacting customer support.
• Device information, including information about your device, browser or network connection, your IP address and other online identifiers.
• Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
• From our service providers, including when we engage them to provide services or technology and they collect or process personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide the Services, perform our contract with you, process payments, fulfil orders, remember your preferences and items of interest, send account notifications, process purchases, returns, exchanges and other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience, such as recommending products related to your purchases.
• Marketing and advertising. We use personal information for marketing and promotional purposes, such as sending marketing communications by email, text message or post, and showing you online advertisements on our Services or other websites. These advertisements may be based on items you have purchased or added to your cart and other activity on our Services.
• Security and fraud prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password or other access details.
• Communicating with you. We use personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.
• Legal reasons. We use personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising based on your online activity with different merchants and websites.
• When you direct us, request that we, or otherwise consent to our disclosing certain information to third parties, such as to ship products or through your use of social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas or search warrants; to enforce applicable terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Meta Advertising and Measurement

We use the Facebook and Instagram by Meta sales channel, including the Meta Pixel and Meta Conversions API, to measure our advertising, understand how visitors use our store, and improve the delivery and relevance of ads shown on Meta services. Depending on your interactions with our store, these tools may process event information such as page views, product views, searches, additions to cart, checkout activity and purchases, together with browser, device, network and online identifier information. When Shopify’s Maximum data-sharing setting is enabled, Shopify may also share customer matching information, including your name, location, email address and phone number, together with your browsing activity, with Meta Platforms, Inc. Some event information is sent through the browser-based Meta Pixel and some through the server-to-server Meta Conversions API. For more information about how Meta processes personal information, see its Privacy Policy: https://www.facebook.com/privacy/policy/

Where required by law, we ask for consent before using non-essential cookies and similar technologies. You can manage your preferences through the cookie banner or cookie settings available on our website.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services is transmitted to and shared with Shopify and may be shared with third parties located in countries other than where you live, in order to provide and improve the Services.

To help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information for these purposes, including responding to requests to exercise your rights over that information.

To learn more about how Shopify uses personal information and about your rights, visit the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may exercise certain rights concerning your personal information through the Shopify Privacy Portal: https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those sites, or for the accuracy, completeness or reliability of information found on them.

Information you provide in public or semi-public spaces, including on third-party social networking platforms, may be viewable by other users of the Services or those platforms and may be used by us or third parties without limitation. Including a link does not, by itself, imply endorsement of the content or its owner or operator, except as disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined in applicable law.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right to access or know. You may have the right to request access to personal information we hold about you.
• Right to delete. You may have the right to request that we delete personal information we maintain about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information.
• Right to portability. In certain circumstances and subject to exceptions, you may have the right to receive a copy of your personal information and request that we transfer it to a third party.
• Managing communication preferences. You can opt out of promotional emails at any time by using the unsubscribe option in our emails. We may still send non-promotional emails about your account or orders.

If you live in the UK or European Economic Area, and subject to local-law exceptions and limitations, you may also have the following rights:

• Objection to or restriction of processing. You may have the right to ask us to stop or restrict processing of your personal information for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal information, you may withdraw that consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about Shopify’s use of personal information and your rights concerning data processed by Shopify, visit https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. Where allowed by applicable law, you may designate an authorised agent to make a request on your behalf. We may require proof that you authorised the agent and may need to verify your identity directly. We will respond to your request within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the European Economic Area, you can find the relevant supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Transfers

We may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, please call +39 333 394 3984, email carmelina.lipari@gmail.com, or contact us at HL Shop UK, Via d’Amico, 98066 Patti ME, Italy. For the purposes of applicable data protection laws, we are the data controller of your personal information.